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Fan equity is important to the game, but it's different to fan entitlement.
Manchester City join others in setting minimum attendance requirements for season ticket holders. What does it say about fan equity, and also fan entitlement?
Aug 204 min read


The defeat of Sweden took mind, body and soul. Can England renew ahead of Italy challenge?
The defeat of Sweden took mind, body and soul. Can England renew ahead of Italy challenge?
How retirees, absentees and transitioning the squad too late leaves England under pressure to of all the way at Euro 2025.
Jul 184 min read


You have to be yourself. You can’t be no-one else. How City lost their way this season.
City's heightened affiliation with Oasis this season showed their lack of focus. You have to be yourself. You can’t be no-one else. Or...
May 194 min read


Club world cup: football’s new white elephant
PT Barnum's travelling circus made us question; is the moral expense of entertainment worth it? With the FIFA Club World Cup upon us, will it be another white elephant and worth the cost to the players, planet and pocket of fans?
Apr 223 min read


Tuchel and Southgate. Two sides of the same coin?
Thomas Tuchel's goal is the same as his predecessor. Already we are seeing different styles can share similar ambitions. Sport, business,...
Mar 232 min read
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