Fan equity is important to the game, but it's different to fan entitlement.
Manchester City join others in setting minimum attendance requirements for season ticket holders. What does it say about fan equity, and also fan entitlement?
Aug 204 min read
The defeat of Sweden took mind, body and soul. Can England renew ahead of Italy challenge?
The defeat of Sweden took mind, body and soul. Can England renew ahead of Italy challenge?
How retirees, absentees and transitioning the squad too late leaves England under pressure to of all the way at Euro 2025.
Jul 184 min read
YSSC | A kit for the community and the streets
Kits these days come in all shapes and sizes, colours and fabrics. Some are marketing ploys, some a nod to a club’s roots, and some a...
Jun 62 min read
You have to be yourself. You can’t be no-one else. How City lost their way this season.
City's heightened affiliation with Oasis this season showed their lack of focus. You have to be yourself. You can’t be no-one else. Or...
May 194 min read
Nou Order’s favourite kits.
Brazil second shirt, France 98 When Brazil headed to France to defend their World Cup title in 1998, they were almost everyone’s second...
May 163 min read
It's cup final time. Can the underdogs take inspiration from Bostock Stanley.
An image from fictional Bostock Stanley’s tale of unlikely FA Cup glory. There’s a predictability to cup football these days, but...
May 123 min read
Cannons fire early salvo to claim ANZAC Day points
Two mistakes put paid to Altona Magic’s hopes of a first win in nine games, though a late consolation goal saw them find the back of the...
Apr 252 min read
